I split my photography between photos for the wall decor industry and the book publishing one. When shooting for book covers, I need to adjust my thinking quite a bit from that of the fine art or decor market, which is more concerned with producing a pictorial image that can enhance a living space.
For the book cover market, I am looking for the story, or the potential story. There are times when the two can overlap, but I usually put myself into a different frame of mind for covers. Since I like a good mystery or suspense story, I often try to think in terms of that genre when out shooting. The resulting images often have a bit of a dark undertone to them. Like this bison skull, below. It has a clear bullet hole in the head. Overall the image tells a story that could be successfully used on the cover for a variety of stories, besides the stereotypical western genre.
The image below of the old fashioned workshop, could be used on the cover of a suspense novel. Perhaps a story about a mass murderer, or the disappearance of an important person. But it could just as easily be about the breakdown of a marriage. The loss of a grandparent, or a story set in the past. What about a story about a seemingly idyllic neighbourhood with a dark secret. Is it the caretaker?
Even seemingly random subjects can make great book covers. I would never have thought when I snapped a photo of our cat on the fence with a specialty camera set up that it would end up the cover of James Patterson novel, but it did.
The book cover industry engages my creativity and imagination and allows me to become a bit of a storyteller in seeking out and composing my images. It’s a job I truly love.